Video: The Merits of Products Backed by the Crowd

With Onehundred, father-and-son duo David and Calvin Laituri are trying to create a tight feedback loop between a product’s designer, its buyer, and its manufacturer. Includes a short video.

By Scott Kirsner · September 11, 2013 · 1 min read

David and Calvin Laituri’s experiment started with a stainless steel cylinder. They called it a Puc , and pitched it as a rechargeable ice cube. You keep your Pucs in the freezer, and then drop them into a drink when you want to chill it quickly — without watering it down. Show…

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