Should Business-to-Business Companies Deliver Experiences?

Is Uber is part of the experience economy? Should B2B companies bother to try to create experiences? Joe Pine, co-author of The Experience Economy, offers his answers.

By Scott Kirsner · August 30, 2016 · 1 min read

Our latest member conference call featured Joe Pine , co-author of the influential business book “The Experience Economy,” which posits that people want to be engaged in memorable experiences, rather than just buying goods and services. Below is a short excerpt featuring Pine…

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