How to Win Over the Two Kinds of Customers That Matter

Every idea needs a strategy to win over two kinds of customers in parallel: internal customers and external customers. Alex Slawsby of EmbraerX, serves up five tips.

September 26, 2019 · 1 min read

We all know that successfully incubating transformational new growth businesses is very, very hard. Corporate innovators learn pretty quickly that blending “all the strengths of a big company with all the strengths of a startup” can be an elusive goal. Alex Slawsby, Director of…

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