How Companies Can Think Like Hunters, Rather Than Farmers

Author and founder Jeremy Gutsche explains the difference between the farming and hunting mindsets, and they compare to the world of innovation.

By Scott Kirsner · September 9, 2016 · 1 min read

Author and Trend Hunter founder Jeremy Gutsche has a helpful label for the two mindsets that exist in most big organizations: farmers and hunters. The farming mindset is about planting and taking care of the crops, doing basically the same thing this season as you did last…

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